IELTS Speaking Part 2: IELTS Cue Card/ Candidate Task Card

Describe a small and successful company you know

: You should say

what’s the name of the company
how you know about it
what kind of business this company does
and explain why you think this company is successful

: Sample Answer

Well, the first company that popped up in my mind after I read the topic of this cue card is known as ‘The rainfall’ and this is a readymade garments manufacturer in our hometown. In just 4-5 years this company has gained a huge popularity in the local and in some foreign markets and has expanded from a 10 employee-run company to a workplace for more than few hundred employees. In term of their success, I can say that this company is the role-model for many newly established companies in this same sector

‘The rainfall’ is an interesting name and in a TV interview one of the founding members of this company told the history of this company and according to him the day they decided to establish this company was a rainy day and it was pouring heavily and ceaselessly

Since this company is located in our hometown where I have observed their first establishment till their latest expansion in the capital city, I know most of the history of this company. One of the founding members is a relative of one of my friends and I have visited the main office of this company more than once

This company mainly produces readymade garments for ladies and gents of all ages and then it sell those products to local and international brands. The ready made dresses this company mainly works on includes jeans pants, cardigans, polo shirt, T-shirt and trousers. Recently they have started making kids items which are also gaining huge popularity. Their business includes manufacturing and packing the readymade garments, marketing those products and branding. So far they have achieved huge success and they are doing a great business

I would define their success basically in three ways. First, the expansion of the company is quite remarkable. They initially had a small factory and an office room with not more than 10-12 employees. This was probably not more than 6 years ago and in the next few years, they have become one of the largest readymade garments in our area. They now employ more than 4-5 hundred employees and have 7-8 offices in different locations. Second, their revenue must have gone higher than any other similar company in our area. They are doing better and bigger business and that has made it possible for the owners to become successful in this sector. Finally, the brand popularity of this company is quite enviable. They have been able to maintain the quality of their product and that has made them one of the most popular brands in our area.